The Challenge
Boyer Auto Group came to PowerSales Consulting with a visibility problem. Despite being an established automotive group in the GTA, two of their dealerships were significantly underperforming — struggling to generate consistent traffic, leads, and sales in an increasingly competitive local search environment. Competitors were dominating Google search results, and Boyer’s organic presence wasn’t converting browsers into buyers.
They needed to win on Google — both through paid search and organic rankings — and they needed results fast enough to move metal off the lot.
Our Approach
PowerSales built a dual-channel strategy combining high-intent Google Ads campaigns with a comprehensive SEO overhaul across the Boyer Auto Group’s dealership network. Every decision was tied directly to one metric: car sales.
Channels: Google Ads · SEO · Local Search Optimization · Conversion Strategy · Performance Reporting
What We Did
- Google Ads: Built and launched high-intent search campaigns targeting in-market car buyers across the GTA — capturing buyers actively searching for the makes and models Boyer carries, at the exact moment they were ready to act.
- SEO Overhaul: Conducted a full SEO audit and rebuild across multiple dealership websites, fixing technical issues, optimizing on-page content, and building local authority to push Boyer’s listings to the top of organic search results.
- Local Search Domination: Optimized Google Business Profiles and local citations for each dealership, targeting the high-value local searches that drive showroom visits and phone inquiries.
- Underperforming Dealership Recovery: Focused specific attention on the two struggling dealerships within the group, diagnosing why they were underperforming and rebuilding their digital presence to match the group’s strongest locations.
- Competitive Positioning: Analyzed competitor search strategies and built campaigns designed to capture market share directly from competing dealerships ranking above Boyer in both paid and organic results.
The Results
Over 12 months, the combined Google Ads and SEO strategy delivered measurable, revenue-tied results across the Boyer Auto Group:
- 30 new car sales in month one — immediate impact from the Google Ads launch
- 500 new car sales over 12 months — sustained, compounding results driven by both paid and organic channels
- Page 1 Google rankings achieved for all dealerships in the group
- Position 1–3 on Google across key competitive search terms — ahead of direct competitors in the GTA automotive market
- Two underperforming dealerships turned around — brought to parity with the group’s strongest locations through targeted SEO and paid search
Key Takeaway
Boyer Auto Group’s results are a textbook example of what happens when paid search and SEO work together instead of in isolation. Google Ads delivered immediate sales velocity in month one while SEO built compounding organic authority over 12 months. The combination produced 500 car sales — a result neither channel could have achieved alone. For any business where the sale happens in person but the decision happens on Google, this is the model.